The Crypto industry just like every other industry thrive on awareness and marketing of their products or projects. In doing these the principle of marketing remains the same notwithstanding the industry or product.
The crypto industry has a major way of driving their project to the market and that is the use or employment of influencers. Influencers act as independent marketers to create awareness and hype for any project. The use of any particular influencer does not give validity to the project. It does not guarantee the success or seriousness of the project.
Many projects that have been hyped in the past and recent time have turned out to be scam after raking in lots of investors funds and such project loose value drastically - meaning lots of people or private wallet were pulling out funds.
Influencers needs to start calving a notch for themselves through education and sensitization of their followers and not just trying to gain more followers without content to keep them and improve them financially. Influencers needs to see themselves as an institution with reliable information for investors attention.
