When Hive forked from Steem in March 2020, there was already a Canadian cryptocurrency company called Hive Blockchain Technologies Ltd which had listed on the Toronto Venture Exchange in 2017, under the ticker symbol HIVE, and then on the Nasdaq under the ticker symbol HIVE. It specialises in mining bitcoin and ethereum.
I don't know if it was deliberate to name the Steem fork after a listed cryptocurrency company...
Here is the Nasdaq chart for HIVE Blockchain Technologies Ltd:
Notice the spike in the price at the start of December. HIVE Blockchain Technologies Ltd had just announced the takeover of a software blockchain company which operated a massive bitcoin mining pool. Here is the press release dated 1st December 2021:
Clearly some people thought the Hive token listed on Binance, UPBit etc was connected to HIVE Blockchain Technologies Ltd, because this is what happened to the Hive token:
It was mistaken identity.