Check out this well written article on the future of blockchain:
http://www.computerweekly.com/news/450418530/Blockchain-economy-on-the-horizon
There's a nice comment on Steemit in the middle of the article:
“This means users could earn cryptocurrency that can be exchanged for goods and services, which is already being implemented by companies such as Steemit, where everyone gets paid for creating and curating content,” he said.