Advertising Wordplay

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This unremarkable photo is notable for the inscription on the advertising sign of one of the largest Russian retailers of household appliances. In the center of the sign, among the logos of well-known brands, there is a text that can usually be translated into English as We Сhoose the Best. However, the Russian word “отобрали” in this context has many meanings — take, seize, confiscate — and even take by force. Thus, in the Russian language, this phrase has several meanings at the same time. It all depends on your mood. :)

We Take the Best by Force.

It was a short lesson in Russian. Thank you for your attention!

Southern Ural, Russia. 
May, 2007. 
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alexanderfluke@alexanderfluke's pics 
the picture taken on the good old Canon IXUS 850 IS 
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published via Ecency

Advertising Wordplay | Ecency