We might understand that 2017 was the year of ICO (Initial Coin Offering) and cryptocurrencies. Near about 50 ICOs raised over $1 billion successfully in mere 2 months of the year is started. Just because of a streamlined ICO marketing plan, 2018 was a key player and 2019 already promises to go way ahead.
It is not always about the success, but more than 300 ICOs even failed to raise funds properly. Success is never huge, but certainly, failure is. Speaking of which, there are certain reasons why it all sinks in and fails.
Putting it straight, ICO marketing strategy defines a line between your ICOs success and failure. You might be having the best product that has been developed. But if there is no proper plan of action and strategy, you’re about to walk on the roads of failure.
Your product might change over time, agreeing to which there is always a space for a proper and descriptive ICO marketing plan. Which is where a professionally described ICO marketing strategy comes in place.
The base of your whole ICO marketing plan is your own website, and base should always be stronger. Building a great website that speaks about your ICO well and in a descriptive manner always helps.
Do everything in a subtle but descriptive fashion not thinking about any shortcuts. Here are some points that will help you understand it better –
– Your website is a place where people would visit and hunt for information.
– Write content in such a way that helps investors judge whether the ICO is worth investing or not.
– Create a structured layout in a clean design or theme.
– Refrain from putting duplicate content from any other ICO website.
– Have a clear CTA (Call-to-action) on your website.
– Invest in email sign-up plugins that attract investors to sign up for newsletters or offers. Make sure they don’t hinder your page loading time.
– Optimize your website with SEO. Do proper keyword research and on page SEO.
– Put on quality content over time by not stuffing keywords.
– Build trust by linking out to your team members Linkedin profiles.
– Showcase your vision, roadmap and all the timeline of events.
Search Engine Optimization (SEO hereafter) is a part of ICO marketing that many tend to ignore. SEO is something, you avoid it and Search Engines avoid you, as simple as that.
On the other hand, a professionally researched implementation of on-page and off-page SEO overcomes multiple challenges. Also, it provides great future-proof ICO marketing phenomena.
– If the SEO is performed in a correct manner, you ensure a low cost and a long-term source of targeted traffic.
– SEO helps you gain a lot of eyes and returns a good brand awareness.
– Your SEO procedure should involve a lot of ORM (Online Reputation Management).
A well thought out ICO marketing plan would have a great and long-term SEO strategy that stands out. Make sure you do not ignore it for your ICO marketing strategy and long-term ICO success.
Just after you’ve completed time-lining your SEO approaches, communicating is the next step. Let your website talk about your ICO project to the world.
Relying on the old methods are sometimes beneficial and more than enough. PR (Press Release) is a tried and tested method that gets your ICO marketing to next level. Your PR should be well written and must be added to websites that have PR sections built right onto them.
This can be done in-house, but an ICO marketing agency any day would offer more level or expertise, resources, experience and a platform that already has most visitors from the niche. An ICO marketing agency would not only apply it’s the best level of expertise to your project but also would manage everything on behalf of you and get everything done at the first place.
Listing your ICO must be a part just like any other, in your ICO marketing strategy. ICO listing is one of the most crucial elements to getting more eyes and trust factors for your project. ICO marketing and listing agencies might put a cost in front, but that is going to return a better output anyway. It should not be an issue as it saves the premium behind similar resources if hired in-house by the project team.
Out of many successful strategies which outlasted in 2017 & even in 2018, Bounty program is one important name. The rewards, called ‘bounties’, stand out to be an effective way to seek investor attention before ICO.
Also, airdropping might help in giving away some free tokens. But it needs to be managed with utter care and responsibilities. It might be something worth risking it not researched properly. If marketed inappropriately, there are chances your ICO might get counted as an ICO scam. So, be responsible.
Social media and community management are truthful resources. Forming groups or being a part of some helps you reach-out to people and answer their queries, as everything is on the same level of conversation.
Below are some great channels and options to consider for social media community management –
Facebook doesn’t allow any sort of ICO advertising. You can responsibly use the platform to interact with the target audience or group. One may easily find groups related to cryptocurrency, blockchain.
There are some more than can be added to the list, like –
There are dedicated forums for the cryptocurrency, blockchain and multiple exchanges already. It is just about you becoming an active member and raising topics of the discussion board.
Quora stands to be much popular in terms of having highly skilled subject matter experts in every subjects and field. It is a community, make sure you never spam it out.
Similar to Facebook, Linkedin groups also help in reaching your ultimate goal of marketing your ICO.
Telegram is one of the spontaneously growing platforms that hosts great community onto it. It has a great mass and the crypto community loves it.
Go out and attend the events taking place near you. There might be chances when you close deals when you meet an investor or a group of investors. It may sound like a perfect opportunity, but here communication is the key. Be sure to communicate each and every bit of your ICO project and pitch it out is a great manner.
Good copy-writing and email go hand in hand, that’s why they are equally valuable. Use the list you generate by having sign-up forms, and start sending emails. Keep your visitors involved and updated with everything they are supposed to know.
It is important(not totally necessary though) to have a budget decided to be invested in paid promotion on all possible platforms
such as:
– Social media
– Specialized crypto ad networks
– Google Ads (formerly Google AdWords)
– Direct media buying
This was a brief and summarized guide to ICO marketing for 2018 and even beyond. Technology keeps on updating and evolving itself. This is why marketing techniques should also be evolved. You might think about investing in the right skill alongside working for your project or rely on some ICO marketing agency to focus and get every technical marketing job done. Such is the case of ListOfICO.com. Every ICO marketing strategist and marketer takes the ICO marketing projects seriously by following every step attracting a better investor group.
Source: https://listofico.com/blog/guide-to-ico-marketing-strategy/
