The use of social media in car dealership is different today than it was just a few years ago. It's interesting how over a short period of time being active on social media platforms has evolved from something

Car dealers around the globe are asking themselves whether or not they need a social media manager. Many business owners are noticing the popularity of social platforms, the problem is they don't know

In automotive business attracting customers is the biggest barrier to success. The traditional customer-acquisition process is frustrating for dealers and hard on prospects and customers. When you market

In today's business a lot of marketers are recently talking about "Audience" and "Audience Management"; but what do these terms really mean and why should you care? Before we dive in,

Internet marketing is a pivotal part of any automotive business marketing, and the online world is constantly changing. You need to stay up to date, and connect with your customers over multiple channels

The competition within the auto dealership business has never been as fierce as today. Every business is trying to increase its market share and boost sales. Dealers that apply only traditional marketing

Customers don't want to pay too much. This is true to all industries and all countries. That's why the perception of low price is more important and dramatically more profitable to your business than having

If your automotive business has a presence on the mobile platform, you are probably aware that 30 to 50 percent of your total website traffic comes from mobile users. You also know these mobile users are

In today's fragmented marketplace, new marketing strategies provide cost-effective alternatives to indirect media. Do you still spend thousands of dollars every month on mass marketing tactics that don't

In the hectic environment of the automotive business, handling internet leads can be very challenging. The lack of response by customers, the appointments that don't show and the unrealistic expectations

Your employees are the backbone of your dealership business and have the most impact on your customer loyalty. If that sentence made you cringe, you probably aren't doing all you can to ensure your employees