It is a blockchain-based Domain Name investment platform free of the usual restrictions of a standard domain name service provider. The team behind the project have a domain name background with over 20 years experience both in the domain trading business and in developing applications. The company’s founders, Frank Menze and Jens Peterssen have previously traded domains worth several million US Dollars.
Tokens will be available for purchase with Bitcoin, Ethereum, or Litecoin. They don't accept exchange wallets and they warn that all funds transferred from exchanges will be lost. The recommended wallet to use is Mist, MyEtherWallet, Metamask or Parity to receive purchased tokens. Unfortunately, US citizens are not allowed to invest due to their country laws which was published a few days ago (24th of July 2017). But they could buy them on the secondary market.