In this video, I discuss why the launch of Free-To-Play is a major milestone for this game and the implications it will have as we head further into the bull run. It just launched today so we will need to give it some time as well as having the team really turn on the marketing plans they have.
After seeing the success of other web3 games like Parallel it was crucial for Splinterlands to develop a free to play option that could get people in the door. As it is, there are a bunch of sign ups every day but players do not stick around or purchase a spell book. We've seen that happen for many years at this point.
Now that these players will be able to actually try the game out, earn Glint with no SPS staked and using starter cards, and open reward chests from the shop - the addictive game loop will become real before they have to spend a single dollar. They can get a taste for free and if they want to jump in further, they will have the option.
The hope here is that our conversion rate will start to increase as it has been abysmal. But here's the thing - if players just give it a shot and start to engage our strongest asset, the community, I think that conversion rate will skyrocket. This community is one of the most helpful and generous I've ever seen. Yes we fight and bicker but in the end we always push forward and that is something I think new players will finally be able to see without having to worry about a $10 gate.
Exciting times ahead for Splinterlands!
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