ICO end date: 09/10/2018
Min. Contribution 0.1 ETH
Max. Contribution -
Current Value: 1 UAB = $0.057
Summary: Unboxed makes it easy and secure for brands to attract and pay influencers to post and their friends to interact with campaigns.
Key Numbers: CEO, Tadas Deksnys has been building companies since the age of 17. He is a board member of Future Retail LTD.
Market Opportunity: $41 Billion will be spent on social media marketing global by 2019.
Current solutions: Facebook's partner network is very expensive and the same influencers have a monopoly on the market. Word of mouth, an alternative, is unreliable.
Their Solution: Combines the simplicity of Facebook Ads, which are extremely easy to manage and target, with the power of influencer marketing, which has higher engagement rates and is more trusted by consumers. This is enabled by blockchain's decentralised architecture.
Business Model: ICO, Freemium model. Unboxers are free to use the network but are paid for their influence based on their success rate on previous campaigns and other measurable criteria. Most importantly, the amount users are paid is tied to their actual results - post engagement.
Growth Strategy: 100+ country expansion plan based on a number of social media users, the growth rate of social media users, GDP per capita, the number of marketing agencies (potential partners) and other factors.
Team: CEO Tadas Deksnys, launched his first company at 17. Has a team of marketing experts and technology professionals. Advisors work at prominent corporations such as Fujitsu and Nike.
Finanacials: Token supply- 750,000,000
-382,500,000 (51%) - Public Tokens available for purchase
-142,500,000 (19%) - Team, Advisors & Partners 112,500,000 (15%) - Reserve fund for future financing
-75,000,000 (10%) - Customer and Marketing Experts acquisition
-37,500,000 (5%) - Airdrop and referral program
Competition: including Indahash, Izea, Linqia, RhythmOne. Competitors are a combination of low touch but high-cost players. None offer a decentralised marketing expert network or Freemium model.
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