LOW EFFORT DESIGN
LOL! Costa has taken a very lazy way out this year. It's simple, which I appreciate, but epically lazy. They've gone for a snowman holding a present. The snowman has on a hat, neck scarf and gloves. The image is impressed on their regular cup with everything in the exact same place, including the "Costa Coffee" logo.
The colour scheme is also a bit hit and miss. Yes, they have the regular Christmas red and green. They also have a lighter red-orange on the neck scarf and a yellow-orange on the present. I suppose they went for the yellow-orange to match the snowman's nose. In my opinion, the colours don't blend too well, making the cup look even more low effort.
Unlike McDonalds, who have put quite a bit of effort into their cup design and have at least three designs, Costa only has this one design. Totally disappointing from one of my favourite chain coffee shops.
Peace & Love,
Adé
