Qiibee is a company providing loyalty program found in 2015, has been partnered with more than 900 companies. After few years with some successful achievements, the company has decided to be powered by blockchain, to increase the business’s scalability as well as security, especially to expose to new opportunities.
Qiibee is aiming to “establish a loyalty ecosystem offering a platform to hundreds of brands and serving thousands of customers” - Qiibee whitepaper v2.1 (P4 of 31), with a vision of bringing all retailers’ loyalty programs to be under one roof.
Blockchain doesn’t only give Qiibee a decent opportunity to join the trend of decentralization and expand their business. But too, they offer critical solutions for current issue within the loyalty market.
Because the fact is, thousands of retailers want to give their customers happy shopping experience by providing them loyalty programs. We can easily see wide range of restaurants, coffee shops, electronic, fashion…they all have some kind of similar programs to reward the customers. The problem is, if each retailer you have to provide your personal informations individually, your wallet of stuffed with physical membership and loyalty cards or mobile apps, also you are flooded with different marketing emails and SMS nortifications.
We certaintly know how it feels to manage and follow up with different offers going on, it is really time consuming. And especially, sometimes we spend a lot of time shopping without redeeming loyalty points, because we just simply don’t know where we keep membership card or even mobile apps.
“According to Fruend (2017), an estimated USD 100 billions in points are left unredeemed by members” - Qiibee whitepaper v2.1 (Pg.4)
So it’s understandable why all feel lazy to spend all that points even we keep coming back to our favourite shops over again and again, ask your wife. Even thought there are retailers are doing really a good job with their lotalty programs. But the rest seems to be wasting their system to provide and take care of their programs, the only thing they have been contributing to customers is those annoying promotional messages. Adding to that, does anyone realize that there are many different kind of loyalty programs with different names, values and rules to follow that make the loyalty market fragmented? We really need to unite all of those to a “one-stop-shop” solution.
With total of over 16 years experience of members in loyalty market. Qiibee quickly realized the issues in a big picture with customers as well as retailers have been all mentioned above. The project is expected to solve all of them.
Qiibee will also provide all-in-one wallet to store loyalty points, and more specially, customers can seamlessly tranfer their loyalty points to other people, possibly globally and even cash out to other cryptocurrencies such as bitcoin or ethereum which is something you might have never expected.
Now, you might have a clear picture what Qiibee is about. You might also agree that your wallet if full of loyalty cards from maybe different fashion brands, some coffee shop or entertainment membership, or some retailers created loyalty apps for you to easy access to ther promotion. But hey, admit that you have not only one, but several of them and draining your memory and battery.
But Qiibee can give way many different experience with the future mobile application. You can enjoy shopping while earning some crytocurrency and easily transfer between each other. Imagine if an international retailer intergrate their business with Qiibee, you can send some of your Qiibee token to him in the blink of an eye. More importantly, the points which are the token you earned from shopping can be cashed out to bitcoin, ethereum or fiat currency as you wish. By the way, does it sound cool to you?
Decentralization is a trend that different industries trying to get involved because of many benefits in scalability, cost-efficiency and security. To operate a loyalty program with high engagement takes a decent mantainance cost. Qiibee offers opportunity to get your business on board, decentralized and tokenize loyalty points, give customers true value of it.
Qiibee will fully support a business and take their loyalty program to an advanced level powered by blockchain by providing the developer kit and the Qiibee app. A business can customize loyalty tokens and intergrate with the Qiibee app at ease, simply “plug and play”.
Generally to make sure loyalty points reward to the right person, customers are required to provide their personal informations to retailers. Luckily there are some retail chains that ask you to provide once, but different chains or retailers will keep getting your information again and again. That doesn’t annoy you much until getting way to many promotional messages in different channels. More importantly, datas if they got leaked would be a dangerous thing, hackers would use your informations for their unauthorized purposes.
At Qiibee, with advantages of blockchain technology, the application is highly efficient and secure. As it has been stated Qiibee has been audited by ChainSecurity which means that your data will be safe with Qiibee
With ambition of revolutionize the loyalty market. Qiibee is trying to scale their business, boosting seamless rewarding experience for customers worldwide, as well as helping off-chain loyalty programs to be quickly on board of blockchain technology with Qiibee’s Devkit and app.We are waiting for the future of loyalty market will get freshed and advanced by Qiibee.
Disclaimer:This post is my personal opinion about the Qiibee project made as part of the writing contest organized by 
Cropped graphics were taken from Qiibee whitepaper.
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