Chefchaouen – or Chaouen, as it is often called by Moroccans – is a popular tourist destination because of its proximity to Tangier and the Spanish enclave of Ceuta. There are approximately two hundred hotels catering to the summer influx of European tourists. One distinction possessed by Chefchaouen is its blue-rinsed houses and buildings.
Chefchaouen is a popular shopping destination as well, as it offers many native handicrafts that are not available elsewhere in Morocco, such as wool garments and woven blankets. The goat cheese native to the area is also popular with tourists.
The countryside around it has a reputation for being a prolific source of kief. The Chefchaouen region is one of the main producers of cannabis in Morocco. A nearby attraction is the Kef Toghobeit Cave, one of the deepest caves in Africa.
Chefchaouen's blue walls are a popular subject of interest. There are several theories as to why the walls were painted blue. One popular theory is that the blue keeps mosquitos away, another is that Jews introduced the blue when they took refuge from Hitler in the 1930s. The blue is said to symbolize the sky and heaven, and serve as a reminder to lead a spiritual life.
The growing tourist industry is geared especially towards Spanish tourists, who are numerous during great Catholic feasts like
