What's the most basic and effective way to start promoting your podcast? One thing you can do that I did that started giving me a solid foundation on my podcast was to go through my Facebook friends and message friends that I thought would be interested in listening to my podcast.
Build a Podcasting Audience to 100 Plays Per Episode Starting with Friends on Facebook
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This allowed me to build that foundation, which then keeps listeners coming back, which gets my podcast off the ground.
To find the right friends, what I would do is I would go through the newsfeed, I would see which of my friends were actively posting on Facebook and I would send my friend a thoughtful message like, "Hey, I saw based on what you were talking about, -- reference something specifically -- , you might be interested in listening to my podcast. In this episode, I talk about that."
The more thoughtful you can make your messages, the higher rate of conversion you get when you send a message and someone actually listens.
I did some more generic messages also that did get some people to listen, but it also got me some friend removals, which is fine. If someone can't be asked to listen to my podcast, we are not really friends on Facebook, are we?
Therefore, I recommend the starting place to promote your podcast is to just use your Facebook profile, whatever social media you are on, use what you already have.
Using the relationships you already have is a great place to ask for help, and even if someone doesn't want to listen themselves, your mom might not want to listen to your podcast, but she might have a friend or another family member to recommend.
Often even the rejections you get, when you make a very specific ask can help direct you in the right place.
Read more on my website at https://jerrybanfield.com/build-podcasting-audience
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Jerry Banfield
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