Mark Zuckerberg , has apologized to the British for the case of data theft of 50 million users. The CEO of Facebook has published a full page of advertising in the English press with a message: "We have a responsibility to protect your information, if we can not do it, we do not deserve it."
The social 'network of networks' is facing increasing governmental scrutiny by Europe and the United States. Zuckerberg's apology follows allegations to British consultancy Cambridge Analytica for improperly accessing information from Facebook users to build profiles on US voters that were later used for US President Donald Trump's campaign in 2016.
The apology, in black text on a white background and with only a small logo of the company, has been published this Sunday in 'The Observer', one of the newspapers whose information on 'Facebookleak' is having an impact on the stock market crash. Facebook shares.
About the case, Zuckerberg already assured that an application built by a university researcher "leaked Facebook data of millions of people in 2014". "It was an abuse of trust, and I regret not having done more at that moment," he said, apologizing for the first time in television interviews in the United States.
Cambridge Analytica, on the other hand, defended itself saying that it thought that the information of the users was obtained according to the laws of protection of data, and that later it eliminated it at the request of Facebook. On Friday night, researchers from the British data control body searched the offices of Cambridge Analytics in London for several hours.
Zuckerberg, whose firm has lost more than $ 50 billion in market value since the accusations, said Facebook would provide users with more information about who can access their data. "Thank you for believing in this community, I have promised to make it better for you," he wrote.
Advertisers Mozilla and the German bank Commerzbank have suspended ads in the service and the hashtag #DeleteFacebook has been a trending topic. On Friday, electric car maker Tesla Inc. and the Facebook pages of its SpaceX rocket company, with 2.6 million followers, were eliminated following the promise of its chief executive, Elon Musk.
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