Why is the time in every Iphone commercial is 9:41 ????

In every Iphone commercial the time displayed on the screen is 9:41AM which is the time that Steve Jobs declared the Iphone in 2007.

Source:https://www.engadget.com/2014/04/14/why-9-41-am-is-the-always-the-time-displayed-on-iphones-and-ipad/