The TBH app had been downloaded five million times in nine weeks
Facebook buys weeks-old app for teens to be nice to each other
Facebook CEO Mark Zuckerberg is not wasting time, and the giant chain has purchased
an application that was launched only 9 weeks ago
Facebook announced Tonight the acquisition of the TBH notification app.
This is an application that appeals to a young audience and was launched only 9 weeks ago.
But since the launch TBH has already recorded 5 million downloads and about 2.5 million
daily users.
According to techcrunch, Facebook paid less than $ 100 million for
the application and its four creators will join Facebook in California
and enjoy all the resources that Facebook can make available to them.
So what does the TBH application do and why did Facebook storm the bargain?
First, it should be noted that TBH is an acronym for "to be honest" and the ultimate goal of its developers is to create an application of positive messages in a world where quite a few applications for negative messages The storm around Blindspot and overseas has recently been aired around the Sarahah application.)
The TBH application brings a new spirit.
The application is intended for those aged 13 or older.
As part of the application download process, the user must specify which class he is in and then what gender he is. This. At this stage, a series of surveys will be presented to the user. For example, "Who manages to make you laugh?" Or "Who has the most beautiful smile?" Next to each survey, 4 names will appear from the list of phones on the device (from those who downloaded the app). Selecting one of the names will send the answer to that person anonymously (except for the update if a child or child completed the survey). If none of the names seem relevant, with the click of a button you can switch to 4 additional names. If the survey does not seem relevant, you can move on to the next survey.
Since the application was launched users have already filled over a billion surveys. "If we help to improve the mental health of millions of young people, it's a success for us," one of its creators told Techcrunch. To this line of thought Facebook wants to connect and Mark Zuckerberg wasted no time and made the purchase. Indeed, TBH will continue to operate as a separate company, as InStagram or Wozap operate, but at this point TBH will act from Facebook's headquarters.
