You must be able to properly present your audience and your business.
I am often asked whether a simple person can create and pump his personal brand? From my own experience I will say yes! The main thing is not to confuse the creation of a brand with a banal show-off. A brand is a well-designed image that brings profit in business. Personally, I feel my brand as a second skin. It is of fundamental importance to me how my professional activity will be perceived. Maybe for someone this is vanity, for me - the necessary feedback.
The brand is not created for its own sake, it promotes real activity. There are many people who know how to do something well, but only "their own" know about it. Uncle Misha - tinsmith, Aunt Light - tutor, that guy from the floor above, who runs ink cartridges for the printer. These people run the risk of forever remaining in the unknown if they make typical mistakes.
1.Be silent
Not everyone can be eloquent, but this is not a reason to remain silent about your business. You can come up with a strong commercial offer for ordinary people. Its elevator speech should be skillfully integrated into communication with new people. It's hard only the first few times, then it will sound very natural. Have you ever thought about the fact that many surnames are formed from professions, for example Goncharov or Kovalev? In ancient times, a person was more determined by the matter that he was engaged in. And it is right!
2.Impose yourself
Representatives of network marketing very often sin. If a person showed loyalty, they immediately strive to make a sale and after sale. The potential client has not departed from the first cycle of the transaction, and he is immediately offered a second and a third. The fish breaks, and the fisherman remains at the broken trough.
Private business has no development when there is no natural movement of customers. Instead of aggressive "dozhima" of old options, concentrate on finding new ones. If customers are your buddies, then advice is doubly relevant. Someone really needs to "squeeze", but this should not become a scheme. Have an inner flair.
3.Multiply the Void
I am now talking about a limitless number of selfies, endless one-type ads, thoughtless reposts and so on. Social networks are now set up so that the creators of meaningless content disappear very quickly from the tape. So think about the concept and make an original photo shoot. One good photo a day will be enough for people. If suddenly the material turned out too much and it is really qualitative, distribute it evenly, like butter for bread.
4.To work for "thank you"
You can work for free only in ERE mode (experience, reviews, errors). If everything is done without errors - immediately ask for a response; if not, then stuff the bumps further. If nothing but cones, you do not have a long distance, then have the courage to let go of the topic.
Not all reviews will be enthusiastic, but they confirm the very fact of your interaction with the audience. I saw a funny tweet: "I bought a spinner - I expected more." I still do not understand what the girl was expecting, but she realized that she has a spinner.
5.Do not believe in advertising
There is an objection that I hear quite often: "I tried on my own - it does not work."
Paradoxically, to put the lock on the warehouse, they call the professionals, and the advertising strategy is built by themselves. And they decide that advertising "does not work." The announcement in the newspaper "From hand to hand" and then do not serve, since the cost of placement (about horror!) Is slightly more than zero.
Remember: if you have a poorly developed business, advertising is the main investment.
Conclusion
Develop a personal brand is necessary. Many modern business models are built on charismatic leadership. The country needs its heroes even in the era of capitalism, so business is now becoming more transparent and public. Feeling the views of people, you feel even more responsibility for what was said, done, written. Therefore, I take a step towards you and wait for feedback.