This week, the @phillyhistory topic is digital strategy. To create the best digital strategy, I decided to take an old written strategy and create an acronym!
H-igh frequency - content creation must be fast and relevant to this relevant issue of the frenetic world
I-nteresting - good luck if your content isn't interesting enough to keep the attention of someone with twitter in another tab
T-rending - if you don't get noticed it doesn't matter how often you post or how interesting your content is- you need an influencer or money to get you trending
S-implicity - too complex or too contrived and the content will not stick. Like Thoreau wrote, "Simplicity, something, something...." (clearly he should have only written the word once).
Follow my tips and your content will get HITS
*This is an endorsement of Theme 4: Audience first in the Wyncote Foundation report "Like, Link, Share"
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