To launch STO one should prepare startup documentation and make the registration due to the laws of the country where the program is launched and step by step reach the stage of the selection of blockchain platform and tokens sale.
Before you registered with the SEC you shouldn’t sell tokens to investors, if you do this, it means that your business is illegal. Security American regulator includes the tokens that have already passed Howey Test plus a few other tests. Howey Test includes four questions after which your tokens will be legal if you also pass the alternative tests.
Read how to launch STO here: http://merehead.com/blog/how-to-launch-security-token-offering-sto/. The legalization of the procedure of security tokens offering isn’t so complicated as it could be seemed at the first glance. Manage with it and open new opportunities before yourself.
Alternative tests include Reves’s Family Resemblance Test, Risk Capital Test. After passing them you can successfully and legally commit the crowdsale.
The preparations before launching the STO usually demand the creation of the team – real professionals in development, marketing, management, the selection of the type of the tokens, business plan, web-site creation, registration of the company and some other details.
You are to consider that there is no concrete procedure for launching this business, but managing with it successfully you receive good chances to run a profitable and legal business.