There are plenty of social networking sites out there. If you’re working on your own social network, it’s imperative that you create a social graph.
Building a consumer tech start-up is never easy. There are so many unknown variables; you just have to keep trying and experimenting simultaneously. In a B2B business, the transaction comes into play, which boosts motivation at a different level, while in a consumer tech business, especially in the social consumer space you need to build a hypothesis and keep trying things till you start seeing some validation through data.