Although I prefer not to dive into all out conspiracy, I am only sharing my idea for how this could take over and potentially even control society. Steemit is very unique because it is not censored in the manner that Facebook and Twitter have shown to be.
Assuming that Reddcoin is able to integrate with the existing mega-social network platforms, advertising would be incentivized. If a person, or company wanted to advertise by using the Reddcoin they would pay for their ad, and the social network gets paid, and incentivizes users to click those ads. That incentive could also be used by the entity advertising (promise of rewards) to gain even more attention. The framework is already in place, and rather than move to a new platform, wouldn't it make more sense for them to keep people using by incentive? Is this a good or bad thing?
Unfortunately, I have considered some dangerous downsides to this. Facebook already is one of the biggest collections of personal data in the world. The ability to censor media, or commerce for any reason due to the fact that they would be the first to know what was trending. If they wanted to suppress that information for any reason, it is clear that the ability to do so is there. This could be a dangerous weapon with platforms that tens of millions of people are on already, and a way to sway public opinion.
This doesn't make Reddcoin bad in any way or form. There is a market for it, and the demand is going to be huge. If anyone remembers the migration from Myspace to Facebook in the past, I don't think that is what will happen here, I think that the solution will be given to the platforms, and they will see that it leaves the people that control a social platform with a lot of power.
In conclusion, I really feel that steemit represents a much more liberty oriented platform for social media. That is not going to determine whether people use it over other platforms. I think all of this will happen and the price that Reddcoin is at now will seem impossibly low when this takes hold. There may be no mass migration, and it would be interesting to see how loyal steemit users are, and whether or not steemit can draw more users once that is done. I recently purchased Reddcoin, and I am not going to be phased by the pump/dump, I think it will work for me. I don't plan to leave steemit any time soon. What do you think?