A new and fair digital economy based on blockchain technology (LIBE...

INTRODUCTION

The Data Trading Platform That Rewards Users.A new and fair digital economy based on blockchain technology
In our world today there has been a rapid growth in data generation. With the number of total data creation available data having reached 90-percent, with expert pridicting the continious growth.
Data holds the key to success of any marketing operation. Yet only a handful number of big companies like Facebook and Google control the data. These two big players alone have accounted for over three quarters of the total available market. But what do we, as the owners of data held by these two giants, have in return? Nothing. Despite the fact that we and our personal data play such tremendous role in Google’s and Facebook’s business assets, we get nothing.

This issue stems from the fact that the industry itself does not see our personal data as commodity. However, we cannot seem to fix it on our own, knowing there is no platform to support the movement. Enter Liberdy, the latest platform to be built on Blockchain. Understanding the injustice, the development team aims to revolutionize the industry so everyone can beenfit from this incredible market growh. But how does Liberdy plan to do that.

Liberdy has developed a decentralized advertising Data Management Platform (DMP) powered by blockchain technology that rewards users for the use advertisers make of their data. The online advertising industry is facing two main challenges:

• Data is not treated as commodity and therefore users are not considered as part of the ecosystem
• Advertisers suffer from the lack of accurate data in an ecosystem that is not transparent

The purchase and exchange of data happens in the background every time we go online, but the users who drive the data get very little in return and this is where Liberdy comes in.

SOLUTION PROVIDED BY THE LIBERDY PLATFORM

Liberdy leverages the advantages of blockchain technology and GDPR regulation to empower users to manage their data rights and profit from the use of their personal information.

By reclaiming their data, users become equal partners in the online advertising ecosystem for the very first time, receiving fair payment for a commodity they own. The data extracted to the DMP is information that
users already share with companies like Google, Facebook and Amazon. Powered by the blockchain, we ensure user data is of the highest quality, accurate, verified and time-stamped. All transactions
being recorded on the blockchain are transparent to all the different players.

Our consent- based DMP gives advertisers access to unique and reliable data, which up to now could not be obtained outside the walled gardens of Facebook and Google. It also creates a transparent economy which sees users, the true data owners, as a partner in building the future of permission-based advertising

FEATURES OF THE PLATFORM

Liberdy Data Platform
The platform is responsible for managing interactions between the users and the second party during process of data import. Not only focusing on the data import process, it is also responsible for interactions during data management. During this phas taxonomy is created while data is segmented. and stored in Data Management Platform ( DMP). Once it has been stored, advertisers may start buying the said segments through DMP.

• Liberdy App
This state-of-the-art application is built specifically to manage interactions of all users with the Liberdy data platfrom. It’s responsible for the process of extracting and, most importantly verifying, before uploading them to user personal data section. This application is said to also serve as a secure wallet that manages balance, tokens, and rewards. Visit http://liberdy.io to get more information on its token sale and how to participate.

The GDPR, a new EU bill, states that the user is the owner of his or her personal information and any companies gathering user data must make a portable copy accessible, free of charge. This represents a dramatic shift towards data transparency and the empowerment of data subjects, which applies to all data collected by online company.

Liberdy is the perfect solution for GDPR compliance since our new economy allows us to easily gain the user’s consent for sharing their information with potential advertisers. Our goal is to be the hub for all exported GDPR data for users.

FEATURES OF THE PLATFORM

• Liberdy Data Platform
The platform is responsible for managing interactions between the users and the second party during process of data import. Not only focusing on the data import process, it is also responsible for interactions during data management. During this phas taxonomy is created while data is segmented. and stored in Data Management Platform ( DMP). Once it has been stored, advertisers may start buying the said segments through DMP.

LIBERDY ECOSYSTEM

This Ecosystem consists of;

USER
• Get rewarded for the data you already share with Google,Facebook and Amazon
• Keep control of the collected information
• Access an advanced rebate platform

PUBLISHER
• Generate a new revenue stream
• Enhance your users data
• Make the most of the GDPR regulation

Advanced users

Advanced users understand the power of accurate and detailed data and, therefore, sign up for an automation service that will streamline their revenue by adding devices and additional data from ALL GDPR-compliant sources. By opening this feature, advanced users increase their chances of being objective by providing more accurate and detailed information

The advertisers

They buy segmented data from the Liberdy Platform. Each transaction is recorded in the back chain and the money is automatically transferred to users in the associated segment through intelligent contracts. The advertiser can also launch Cash Back and Cash Back campaigns for target audiences and offer to tour users a special offer on their products.

Token

The LIB token is the currency of the Liberdy ecosystem which involves a fixed (non-inflationary) supply of 1,000 m LIB for these purposes. Liberdy platform users receive compensation based on their level of commitment. There are two levels of participation: basic users and advanced users.