THE PROBLEM
Editors and creators struggle to capitalize
of its digital content
WHY?
It is difficult for publishers to acquire a critical mass of paid subscribers.
Advertising revenue is having a great success with the increase of ad blockers.
Tips and donations are not viable due to the expense of processing micropayments
Huge social networks like Facebook take profits from publishers but do not share revenue
THE SOLUTION
To allow publishers to create tokens that help monetize content and increase communities
HOW?
The tokens allow publishers to create mutually beneficial community-based economic incentives to drive the growth of the platform.
Smart tokens with almost instantaneous settlement and zero transaction fees open up new non-advertising business models.
Publishers can also use the tokens to raise funds through an 'initial coin offer' (ICO).
What are Smart Media Tokens?
A Smart Media Token (SMT) is a digital asset native to the Steem blockchain that anyone can launch quickly to help monetize content online and create incentives to encourage the user's desired behavior.
They are like Ethereum's ERC-20 chips, but with certain built-in "brain proof" properties and a chip distribution reward system designed specifically for digital content companies.
Now anyone can configure their own custom token
It's quick and easy to set up your own token.
Choose from several ready-to-use options based on common use cases, or customize your token as desired.
Create the right incentives that will drive the growth of the platform and reward your community.
Use the new tab to raise funds from the community.
Example of SMT use cases
Only some of the ways in which existing companies and future entrepreneurs can use SMT to transform their digital operations. This list is not exhaustive; We hope you have your own creative ideas adapted to your business.
EXAMPLE 1
Content editors
Unique token support
The growth of a dominant media site has been slowing down and they are looking for ways to get ahead of the changing technological landscape. The website migrates to an application similar to Disqus based on Steem, or directly connects to the Steem APIs for a custom integration.
Now your subscribers can be rewarded with cryptocurrency while they comment. When the website is ready, they can issue their own token through the comments interface: the token will allow them to:
1 Increase capital by selling tokens
2 Catalyze autonomous growth
EXAMPLE 2
Forums
Multiple Token Support
A forum business wants to integrate a token but wants to focus on growing its community instead of the technical and security problems of hosting a cryptocurrency portfolio.
They issue an SMT and integrate it into their website using SteemConnect to manage the wallet and transfer capabilities.
The forum also allows the launch of multiple additional tokens for specific discussion topics to stimulate the autonomous growth of the niche of the website by niche. An example of this multiple token model could eventually be found in organizations like ChainBB if it were to enable its own globally available token in its domain, as well as available tokens for specific niches in the community, such as 'gardening'.
EXAMPLE 3
Comment widget
Publishers can quickly launch an SMT on their site by offering a comment widget based on Steem that is integrated into existing blogs created on platforms such as WordPress and Blogger.
The publisher could take a percentage of the tokens (called "Shared Rewards") and distribute the rest to the commentators on the site.
This model also creates a business opportunity for developers who want to build the next generation of Disqus-like enterprises enabled for encryption.
EXAMPLE 4
Moderators and sub-community managers
Imagine being a moderator of a specific topic within a forum, such as Reddit 'subreddit'. If a website integrates SMT for these specific topics, the theme moderator (s) can launch these tokens to empower subscribers of their topic, raise funds and increase the quality of content preservation for the community.
1Tokenice your content
with its own SMT
2 Launching soon in 2018,,,
Official site; https://smt.steem.io