The Steem Foundation and the Ramble Discord proudly bring you another marketing ramble. The first one was a great discussion on what are some of the benefits and best ways to talk about steem. We'll be working on target markets and some user profiles.
Positions for 2020 have been set for the Steem Foundation and we're back to work trying to get some marketing plans in place. As part of that Shadowspub (current chair and head of the Ramble) has offered to host another meeting so we get our plan sorted with input from the community. Hopefully we'll have some things to roll out before too long in January.
The Ramble will take place Sunday December 17 at 3pm Eastern. I believe that's 8pm UTC. It'll happen in the Ramble discord server.
The ramble format is we all gather in a room with a gently moderated conversation by Shadowspub. We hope to walk out of there with a little more helpful user feedback on how we should market Steem and to whom we should market steem.
We hope you can come join us. The last one was a great success and we expect this next one will be too!
Notes from the last one
Please find my notes attached from the last ramble.
Problem Statement
Fiat Sucks
Crypto-inflation is planned and serves a purpose, but fiat-inflation is uncontrolled except by the wealthy/banks/government
backed by "nothing"
fees, transfer fees. taxes. credit card fees
strict borders, speed, transparency
Crypto is hard
Pro-Fiat - Vendor charges the precise amount
Pro-Fiat - Accepted everywhere
Pro-Crypto - Crypto is more secure, vendor trustlessness
Learning curve
Mining and fees
Volatility
Regulatory framework
Keys vs passwords
value comes from?
mediaphobia on crypto
exchange
keys
wallet
Scroll, like, comment, DM --> No messaging, value?, sbds, rcs, vestsburning, account creation
Social Media is Broken
shadow banning
Concentration of ownership
lack of content ownership
Deplatforming and censorship
Distribution of revenue
bigger org earns from the creator
Rigged/limited public square
favors big media
removes conservative voices
Alternate Vision
Why Crypto is good!
community
asset ownership
fast transactions
non-violent
feeless, borderless
"opt in," voluntary middleman
immutable, censorship resistant
broadcast can't be denied, "censorproof braodcast"
free speech delivered, transmission, message available everywhere
Say what you think
proof of brain
lifetime storage
Why Steem is worth
Your momma's crypto
pulse of crypto
attention is worth something
gateway crypto
it's teh people/discord
give a place to write and connect
positive reenforcement
so much creativity
expose myself and supportive
Be your authentic self
Account Names
Support my friends
Speed
customer service
scalable
social tokens, everyone's money
diverse, global
usable
community
delegation
Account recovery
infrastructure/stability
Nerd/DEV Community
Bandwidth Rate Limiting for Fee-less Operations
Proof of Stake
Proof of Brain
Crypto is hard
a. Steem makes addresses easy.
b. Steem splits key authorities (better than Bitcoin).
c. Steem has several ways to timelock funds.
Crypto is trust
Ease of entry
Media Broken
a. regain control of content
b. maintain chain of ownership
c. recognize/incentivize excellence
d. restore consumer/producer relationships
They're pushing the "public square" idea on private sites. Just use the Steem blockchain and host your own front-end.
everyone receives your post
no content control
comment wars are calmer
no shadow banning
Why I'm Here: It's easy to develop Steem apps and get instant eyeballs to try out my stuff.
Stakeholders
Devs
Users
Investors
Businesses
Communities
Needs
Organic promotion tools