If Steemit Inc wants to:
- increase the value of Steem
- keep people using Steemit longer
- earn more advertising revenue
then I think the following 3 things will have a much bigger impact.
Attract more traffic from our social media networks
Let's face it, few people know about Steem or Steemit. One way to change that is to let people add settings that will automatically post the first para, the first photo in the post (not the Steem logo) and a link to their Steemit posts on other social networks like Facebook and Twitter. That will make Steemit more visible to a lot more people and attract more visitors.
Drive visitors deeper into Steemit
Display links to other posts based on tags e.g. "Related" "New" "Hot"
It is important these links are more closely related to the content of the post which is why it needs to be narrowed by tag. Content on Steemit is so broad it is unlikely to drive people into Steemit more deeply unless its focus is narrowed by tag. For example, if I come to Steem via a post about dogs or yoga or recipes - I am going to have no interest in links to posts about programming or crypto or Steem. Make it easier for visitors to find relevant (from their point of view) content and they are more likely to stick around.
Quality content has a life of more than 7 days
Add rewards at 30 days, 3 months, 1 year, etc to encourage people to invest their time to create more valuable content.
Burn X% of Advertising revenue
Make advertising win-win so your content creators are on your side rather than resenting you for exploiting their content to earn advertising revenue for yourselves. Use X% of advertising revenue to buy and burn Steem, helping increase the value of Steem in the long term. This gives content creators an incentive to think about how to maximize advertising revenue when they are writing their posts as they will benefit from the increase in the value of Steem. We want everyone rowing in the same direction.
Conclusion
Start by putting yourself in the shoes of a potential visitor who has never heard of Steem or Steemit and does not give 2 hoots about either.
- What do we need to do to make it more likely they will stumble across an interesting post on Steemit.
- Once they are on Steemit, how do we improve the interface to make it easier to find other posts that are relevant and interesting to them. Thereby driving them deeper into the site.
Hope this helps
Ozphil