The social media is a platform where brands look out to advertise their products and services. What way is better than simply sharing content on social media platforms to reach a wider audience and gain a huge impression? Somo is an application that helps social media users turn into micro influencers and earn money just by sharing content. There is no other platform present that enables all social media users to turn into social media influencers immediately. Somo also measure user’s influence on social media and decide pay scale for each user accordingly. Isn’t it exciting?
Brands too benefit from Somo as they are able to get organic reach through the power of these engaging social media profiles along with real engagement. As we all know, the engagement rate exponentially decreases with an increase in the followers. This is the reason why Somo targets social media users with lesser number of followers. For instance, say A has 10,000 followers but gets only 100–300 likes per post whereas B has 400 followers and gets 200 likes per post. This is what happens in reality too. Thus, it is extremely clear here that the engagement rate of users with lesser followers is higher and so is the organic reach. Micro users are the most influential targets in order to promote services or products for brands. Social media advertising is the cheapest form of advertising today in the industry. Not only is it the most feasible, this type of advertising gives the highest return on investment. This helps to create a dual opportunity for both the parties. Hence, a win-win situation for both social media users as well as brand is what we aim. It promises to give the best experience possible. Get rewarded by partnering with the hottest brands today.
Somo has already started shaping up the new generation of digital marketing. Somo is a patent pending technology & is recognised by Government of India under Startup India program. The app has already collaborated with popular brands such as Mamaearth, Travelur, Milaap, Evibe, Behrouz Biryani and a lot more! Just within the first month of the application’s launch, Somo received an enormous response — more than 5000+ downloads were done and it had more than 2,500+ registered users. Talking about awards, it has been recently rewarded with Kotler’ Excellence Award at the World Marketing Summit, 2018. The application is expected to cross 1 million downloads in the course of one year.!