We Have all Experienced the Different Types of Profiles on Social Media.
In general we have five types of profiles on social media. These five types all have benefits and downsides.
1. Brand
These are your business accounts. This would be accounts like our $200 Social or Steemit. These accounts generally keep it professional and share content about their industry or business.
2. Persona
The most common accounts are persona based. This is your personal profile.
3. Anonymous
These are folks who don't want their identity known for any number of reasons.
4. Fake
The internet is full of fake accounts. They have many different purposes.
5. Subject Based
This is the type of account used for curation. They are usually share content like news or images.
Today I am Going to Focus on Persona and Anonymous.
When someone joins a new social media platform like Steemit they can choose to set up a persona account or anonymous account. Both types of accounts have benefits and downsides. Here I am going to explain the pros and cons of the type of account you choose. There is no box to check on Steemit this is a personal decision.
Benefits of Persona Accounts
- Real Person Behind the Account.
- Verifiable Across Social Media.
- Building a Personal Brand.
- People Know Who You Are.
- Trust
Benefits of an Anonymous Account.
- People Don't Know Who You Are.
- No Worries of Personal Attacks.
- You Can Speak Your Mind Freely.
- You Can Have Multiple Accounts.
Downside to a Persona Account.
- You Are Open to Personal Attacks Online.
- You Are Easily Recognized in Public.
- Your Content and Comments Will Follow You Online.
Downside to a Anonymous Account.
- Very Little Trust.
- Personal Connection is Lacking.
- No Responsibility to the Community.
- Growth Can be Challenging.
There Are Many Anonymous Accounts Online that are Successful.
Have you ever heard of Zerohedge? This anonymous website has had exponential growth following the financial crisis of 2008. A few years back the team behind Zerohedge was outed but the site continues to flourish online. The other Anonymous account that comes to mind is Rogue Money. These guys are doing a great job of trolling media, finance and governments around the world. These accounts have grown quietly but are making a huge impact.
My recommendation for the Steemit community is if you want to use an anonymous account make sure to stick with it. If you are going to be a troll, embrace that shit. We have all seen the account @Asshole. They embrace flagging everyone's posts without being apologetic.
Source @Carlos-Cabeza
Of course not all anonymous accounts are trolls. Some folks just don't want to have their face online. If someone chooses this path don't judge them. Many have a good reason why they don't want to have their face online. Here on Steemit it could be that someone does not want their account exposed due to tax reasons. I can respect that!
Then We Have Those That we Prefer to be Anonymous!
If You Are Building a Persona Account the Rewards Can be Exceptional!
I have been in the social media game for over six years. @Anahilarski and I have learned that the persona account is the best way to go online. You reap the most rewards, accolades and opportunities. Over time your persona will morph into a personal brand. This is when you will have an opportunity to monetize your brand as an Influencer. Being an Influencer is my ultimate goal online. When you reach the position of Influencer in a particular niche people will begin to associate you with a specific subject.
My subjects are Bitcoin, Gold, Panama and Social Media. You can narrow down your subjects much more but I have chosen to expand my interests over the years. All of this has led me to a very profitable business online. @Anahilarski and I often receive messages on social media like these.
- "hey we just saw you guys at the mall."
- "I just saw your post about Bitcoin can you help me?"
- "I want to buy Bitcoin here in Panama, Where do I go?"
- "I need help with my social media, can you help our business?"
- "You guys are so positive, thank you for being an inspiration."
It is hard to do this with an anonymous account on social media. Sure it is possible but the level of difficulty is much higher. If you are new to blogging or social media I recommend you start off with a persona account. Don't worry about making mistakes, we all have been there!
