The influencer marketing industry is blessed with basic tools that helps the industry in carrying out its day to day activities but there seems not to be a platform created that caters for the growing needs for transparency and efficiency in the industry. This singular challenge has given rise to further challenges like:
• Ways to get all the stakeholders involve in the effort with a feed back loop
• How to increase collaboration in an automated manner?
• How to improve productivity and efficiency in the industry?
• How to leverage data for better decision making in influencer marketing industry
• What can be done to safeguard the right of content creators.
Answers to these questions will surely make the influencer marketing industry a better industry.
The existing platform does not gives answers to these numerous questions and challenges instead they are still faced with several problems

PROBLEM OF THE EXISTING PLATFORM

• Challenges in scaling because even though there are many tools available in the market, there is still no enterprise-level platform in the market.

• It lacks long term business strategy focus:, the existing platform are based on running individual influencer campaigns for brands and do not provide a long term solution which they can compare and evaluate performance against historic and market data.

• The existing platform focus on middle-man approach for immediate profits.

• It also does not give room for influencer agents.

THE SOCIAL CXN

The social CXN aim to bring all influencer marketing stakeholders together by introducing a first if it’s kind revolutionary blockchain solution that compliment the existing software-as-a service (SaaS) base enterprise level platform.
The social CXN has identified a major gap in the current industry capabilities and the social CXN’s innovative approach will accelerate growth of this industry globally.

SocialCxN is on target to be the first decentralized influencer management platform built on Blockchain technology. With existing major brands already on our platform as customers, we are the next generation social application for Brands, Retailers, Startups, and Enterprises that are looking for greater visibility in the social media ecosystem in collaboration with content creators & distributors.
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AIM OF SOCIAL CXN

The social CXN aim to connects brands and influencers based on data and ratings. It also aim to provide an automated role for influencer agent and digital agencies.
It aim is to identify pain pants in the industry that can be resolved with blockchain ledgers and therefore further transform this industry beyond basic influencer marketing.

The Social CXN’s long term view is for this industry to streamline a brand’s marketing budgets year-over- year and not just to do a one off campaigns for short term gains. The social CXN platform is the only platform where each of the four key players in the influencer marketing ecosystem have their own user interface while automating all day to day features.

SOLUTION OFFERED BY SOCIAL CXN

The social CXN makes it easier for brands and influencer to manage their influencer marketing needs through the social CXN’s platform and it also plan to implement blockchain integration to make this platform the most preferred choice for all stakeholders.

THE SOCIAL CXN TOKEN

The social CXN platform would be tokenized to record and automate activities which currently requires additional and non-productive effort from stakeholders. The Social CXN Token is called the CXN Token. The token value will increase significantly in value and token holders will benefit when used:
• For e-commerce
• For licensing content libraries owned by creators