Well from a follower perspective people get notifications when people they are following buy stuff or sell stuff on FOMO or when the write a thesis so it can clue you in when big money is moving into something you didn't know about or get insight on why they are buying it.

Then seeing the areas where they bought and sold on the chart and their various updated Thesis and reasoning.

As far as exact percentages for content rewards and all that I don't think it's exactly disclosed but I think if someone owns more of a particular project and their Thesis becomes more visible and more people like it the more money gets allocated to them.

People start communicating and linking up on X and it really helps the teambuilding aspect.

Also there are clans like in gaming but i haven't joined a clan yet.