Introduction
Hey Steemians! For those of you who don't know much about my background, I have a business with a friend on the west coast where we do marketing for the tourism industry. We take care of SEO, design, advertising, website, etc.
I really like what I do because it's always changing and evolving. Lately, our clients have been wanting us to focus more and more on their SEO. For those of you who don't know what SEO is, here is a short description:
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.
Needless to say that ranking #1 on Google means big money for our clients and it's our job to help them get there.
Using Steemit.com To Rank Our Clients?
We have been doing a lot of SEO on our clients, things like installing an SSL certificate, focusing on pagespeed, mobile user experience, etc.
All that being done and more there is one thing that is still the bread and butter of SEO...backlinks.
Backlinks are incoming links to a webpage. When a webpage links to any other page, it's called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines
The value of Steemit Backlinks
Rel="noopener"
Most big blogging / social media platform have a default setup of rel="no follow" whenever we post links to external website.
A no follow link is a link that does not count as a point in the page’s favor, does not boost PageRank, and doesn’t help a page’s placement in the SERPs. No follow links get no love.
Which is not very helpful if you are trying to rank a website . Steemit links are NOT rel="no follow". That is just staggering especially if you consider what I am going to share with you later. Instead, they are rel="noopener" which does not affect SEO.
Alexa Rankings 4,196 and Climbing
If you go on Alexa and look at the ranking of steemit.com you will find out that Steemit.com is the 4,196 website in the world with the most traffic.
Alexa Traffic Rank: An estimate of this site's popularity.
The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1.
This metric has been speculated to contribute to SEO. A link coming from a top 5000 website in the world that send link juice is just pure gold.
Domain/Page Authority
Domain authority is a measure of the power of a domain name and is one of many search engine ranking factors. Domain authority is based on three factors: Age, Popularity, and Size. SEO gurus Moz can be credited with the metric known as DA or domain authority
If you do a SEO test on steemit.com using the Moz Tool here is what you'll get
The numbers above are AMAZING and they will get better. As Steemit.com becomes more talked about, the more people and companies starts to write articles about it. As people do that, it increases the pagerank and domain authority of steemit.com. The more authority a website has, the more link juice is sends to the website that has a link from it.
Conclusion
Before what steemit.com has to offer in terms of payout...which is really cool, steemit.com offers an amazing way to get other websites ranked. We already have a blogging service for our clients so we will in the future focus our blogging efforts on our clients website instead.