Ellevest has been growing its assets under management, as well as its investor numbers, by double digit percentages month over month. Krawcheck says that it doesn't hurt that there's a wave of women realizing anew that money is power.
"One thing that's united the women, that has come up with this #metoo moment is not that [the women] have been financially independent, but they've been financially stable," she says, emphasizing that many of the women who have spoken up have financial resources.