As the real madrid forward (Cristiano Ronaldo) stood over the ball in the 88th minute of Portugal's World Cup opener against Spain, mobile phones went on across the Fisht Stadium.
They knew what was coming. Even the Manchester United Shot stopper (David de Gea )knew what was coming.
Not that he could stop it, of course. Nobody can stop Ronaldo in his bid to rewrite every record in goalscoring history.
Only the fourth man to score in four consecutive World Cups, after Pele, Uwe Seeler and Miroslav Klose. He opened scoring in a sensational 3-3 draw in Sochi, he had become the first player to score in eight consecutive major tournaments.
This latest one made Ronaldo the oldest man to ever score a World Cup hat-trick. But who is to say he won't net another, at another World Cup. He is ageless, a goalscoring machine showing no signs of slowing down.