More Banks and People are starting using Ripple and Stellar
and that will increase the value of the token. Recently more than 50 joined the Ripple protocol.
"The new partnerships find Ripple showcasing its reach and influence. New members include MUFG (Japan), BBVA (Spain), SEB (Sweden), Akbank, Yes Bank (India), Axis Bank (India), SBI Remit (Japan), Star One Credit Union (US), EZ Forex (US) and Cambridge FX (Canada)."
http://www.coindesk.com/ripple-touts-blockchain-standards-push-10-new-banks-join-network/