What Can Quello do to be more than just cheap copy of Musing?

For many users this question and answer initiative could be super innovative, however the truth is that a Dapp like this was already made in the past (Musing), being almost a total failure because of the amount of abuses that were committed in terms of the curation and profit processes.So I would like to know how to really avoid milking? How would you prevent this app from being a flash in the pan?

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