Outside partnerships like @zypto are very important for us to break out of the silo. Most people on HIVE do not realize that there is a massive divide between them and the normies. I feel like HIVE is like the Linux community. We need to do things that cater to normies even when those things are more expensive. Imagine forcing everyone to use a CLI whenever it is more efficient than a GUI. Instead of learning CLI, most people drop Linux.