Hive is already 2 years old in the technology market since it is a Web3 blockchain, which makes this platform innovative and has a great challenge which is the adoption and marketing positioning.
The Hive ecosystem has great potential in the Web3 industry, likewise, it is a scalable technology where many successful startups can be generated, that is why it is important to have a concise brand articulation and growth strategy to drive marketing efforts.
That is why we were motivated to create a Marketing proposal for DHF, to boost or contribute to the current marketing efforts that are generated from different communication channels.
You can vote for the Proposal here: PeakD - Ecency
Who are we?
Hive Creators is a project with members of the Hive community and driven autonomously. We want to support with marketing efforts the growth of the Hive blockchain and contribute to the different brands of the Hive ecosystem to adapt and take the first steps to generate strategies that connect with their business objectives.
Previous work
We also assisted in the creation of posts for Hive's main Instagram and Facebook pages.
Note: We want to recognize the work that @samgiset has done since he has been able to create all the requested designs on a voluntary basis.
We have worked with @guiltyparties on different marketing activities for Hive and @josegrech as a designer for some brands.
So far, everything has been done with the support of @TheyCallmeDan.
Proposal for Decentralized Hive Fund
Proposal Objective:
Contribute to marketing efforts related to the Hive blockchain by generating creative and growth strategies.
Key metrics.
- Number of social media followers.
- Increase recruitment of people who log in to Hive.
Resources or services we can execute:
- Social Media Plan
- Landing Page Design
- Marketing Elements
- Presentations
- Paid Media
- Creative Execution
- Banner and Infographics Design
Who we can work with:
With internal teams and communities doing marketing work for Hive.
Virtual collaboration:
We will have virtual channels to be able to generate strategic challenges in every activity we need to do.
Auditable:
Every 15 to 30 days, we should present a report with a summary of the relevant activities that have been carried out.
Draft of Marketing documents
- Social media plan
- Brand Manual
- Crisis management manual
Team skills and knowledge
- Intermediate level in the area of Grown Marketing
- Creative in the elaboration of marketing campaigns
- Intermediate level of Social Media strategy.
Budget
Creative
| Events - Activity | Graphic designs for Hive marketing for social media plan |
| Description | In this activity we can make all the designs that are required for Hive's main social media (Twitter and Instagram) and also for the different communication channels that can be used as press releases, blogs, banners for events, among others, this includes animated graphic designs. This includes own initiatives and requests from Hive's marketing partners. |
| Results | Create attractive and impactful designs associated with the marketing plans established and created on their own initiative. Include some animated graphics or short videos. |
| Cost | $4,000 |
| Time / Amount | 250 designs |
| Events - Activity | Graphic designs for Hive marketing for social media plan |
| Description | We can collaborate with the Hive communities of the Hive ecosystem in the creation of graphic designs for the communication of your brand, which can be used for different media to promote different events.This excludes Hive Dapps, we can only accept requests from the community. |
| Results | Create attractive designs that generate impact, according to the requirements of each community and that adapt to HIVE's philosophy. This includes own initiatives and requests from Hive's marketing partners. |
| Cost | $1,600 |
| Time / Amount | 100 designs |
Ads strategy
| Events - Activity | Generate strategies for paid advertising on different platforms to promote the Hive blockchain |
| Description | We help create and manage advertising campaigns on social media such as Meta and Twitter to promote some publications associated with Hive. This excludes Hive Dapps |
| Results | We manage, create and pay for the advertisements in the different promotion platforms |
| Cost | $3,000 |
| Time / Amount | per 6 months |
Content Marketing
| Events - Activity | Content ideation |
| Description | We collaborate in the creation of press releases and blogs. |
| Results | We deliver a modifiable file for review and we can publish the article in the target media. |
| Cost | $2,500 |
| Time / Amount | 50 post |
Local Events
| Events - Activity | Meetup Caracas Venezuela |
| Description | Bringing together Hivers and people interested in joining the Hive blockchain |
| Results | 120 attendees / Advertising reach of 30,000 people. Collect images to promote on social media and impact worldwide. |
| Cost | $3,500 |
| Time / Amount | 1 event |
| Events - Activity | Meetup lecherias Venezuela |
| Description | Bringing together Hivers and people interested in joining the Hive blockchain |
| Results | 40 attendees / Advertising reach of 15,000 people. Collect images to promote on social media and impact worldwide. |
| Cost | $1,500 |
| Time / Amount | 1 event |
| Events - Activity | Meetup Valencia Venezuela |
| Description | Bringing together Hivers and people interested in joining the Hive blockchain |
| Results | 25 attendees / Advertising reach of 5,000 people. Collect images to promote on social media and impact worldwide. |
| Cost | $1,200 |
| Time / Amount | 1 event |
| Events - Activity | Meetup Cuba |
| Description | Bringing together Hivers and people interested in joining the Hive blockchain |
| Results | 25 attendees / Collect images to promote on social media and impact worldwide. |
| Cost | $300 |
| Time / Amount | 2 event |
Additional costs:
License for image or vector bank: 250$
Final budget: $17,850
Who will manage the resources?
We will be happy to contribute to this proposal together with the Hive community.
If you wish you can support this initiative.
Vote: https://peakd.com/me/proposals/217
Visit HiveCreators: https://hivecreators.co/
