One of the most effective ways to promote a brand is through sport.
Of course, in the world of sport there are modalities that attract more people, but they are also much more expensive.
In Europe, the king sport is football, but the cost to try to put a brand in the first division and in a team that participates in European competitions is extremely expensive.
The club with which we signed this sponsorship is Associação Atlética de Águas Santas.
What does this branding project consist of?
This branding project consists of sponsoring a sports season from August 1, 2023 to July 31, 2024.
With this sponsorship, Hive will be entitled to the following spaces to promote:
- Advertising signs in the club arena;
- Advertising in the “leads” in all European League matches;
- Advertising on television broadcasts that may be made of European League matches;
- Advertising on senior team heating kits;
- Advertising on Senior team game kits;
- Advertising on the club's social networks;
- Advertising in online transmissions of club matches.
Current state
Club Kits
We have completed work on the design of the club's equipment.
As we can see, we managed to place Hive in 3 different positions on the equipment, thus being the brand that appears the most on the equipment.
Social Media Posts
After having a conversation with the president of the club, I managed to get them to start showing our logo a few days before the start date of the contract.
Post #1
Facebook post link
Instagram post link
Unfortunately, the social media team in the following post made a mistake and didn't put our logo, but I've already spoken to the club president, and he assured that it won't happen again.
From now on, more people will be exposed to our logo, making our community be known.
Next Tasks
Design the advertising board that will be fixed on the arena floor.
I hope this project helps to spread Hive to many more people here in Portugal and also in other European countries with a presence in the Europa League.