Well, thanks to "perseverance" of his lies and the will to back them up, (I think) people will start to believe more in his lies than the real truth (and be more emotional "invested" in his ideals). I'm surprised that the largest (and powerful nation) in the world has at her "helm" such a dangerous individual...
RE: If You Repeat A Lie Often Enough - It Becomes The Truth... The Trump Method Of Governance...