One of the best ways to get your brand video out to the masses is by posting it on social media. And if you’re looking to use your video to increase visibility and boost sales, you should definitely consider Pinterest.
With the growth of Pinterest’s content base, and their introduction of the autoplay video, the platform's proving to be a solid option, helping video marketers reach new, engaged audiences.
Though often underrated by marketers, Pinterest has built a dedicated audience, with over 200 million monthly active users. What was once considered a “craft” platform has evolved into one of the top options to share business, science, and networking content. Studies have shown that nearly 55% of people on Pinterest are interested in shopping for products, compared to only 12% of people on other social networks. This is a huge opportunity for businesses to use aesthetically pleasing images and videos to directly sell to consumers.
Here are some notes on how Pinterest's developing video options can provide new opportunities.
Pinterest Autoplay
Pinterest videos used to be “click to play", meaning that users had to click on the video for it to start playing. Oftentimes, viewers would scroll past promotional videos without clicking, which can drastically impact view rate metrics - if people don’t click on your video, they don’t see your brand, and you don’t make an impression.
Autoplay removes some of this concern by automatically playing videos as they appear in users’ feeds. A brand’s video will show up among other related pins - either on a person’s feed or in search results.
How To Use Pinterest Autoplay
Despite the Autoplay feature, users can still scroll past your video without a passing glance. The difference, though, is that you have two to three seconds to grab their attention beyond just the thumbnail - the video begins to play, and in the first few seconds, the viewer can decide whether or not they want to continue watching.