Companies across various industries and startups have started satisfying customers with the immediate provisioning of services and goods with the help of on-demand mobile apps. On-demand apps have also changed the way supply chain works by eliminating the middleman. Companies are adopting mobile apps to provide quick delivery to the customers. Also, an increasing number of customers are using on-demand apps buy services and products. The transportation, grocery, food, and logistics industries are some of the key sectors that are providing services through mobile apps and witnessing explicit business growth. Moreover, mobile app development companies are offering services to develop an on-demand app solution with essential features.
With on-demand apps, companies have introduced new business models that are more scalable, and profitable. Factors such as availability of news, messaging service, gaming, and others have raised the smartphone use. Hence, to make the mobile app unique and interesting, app developers are providing gamification in the apps. Moreover, customers like games because it is fun. Hence, implementing gamification element in the app can be productive and engage customers. However, there are some basic principles of gamification that should be followed while designing an app such as challenge, feedback, clear goal, failure, encouragement, and reward. Along with gamification, the main goal of the app is to ensure that the customer is finally making a purchase.
The cost of app development is one of the biggest factors considered by the service provider or the business before entering into a contract with the app development company. However, increasing number of service providers are finding it cost-effective to enter into a contract with on-demand app development company India. Here are some of the things that need to be considered before developing an on-demand app solution.
Identify Target Audience
The mobile app developers or the service provider first needs to identify the target audience. This depends on the service being provided through the mobile app. For instance, if the service provider is offering on-demand taxi dispatch system then the target audience can be frequent travelers, and office going people. The target audience should be in good numbers, should be willing to use the service, and have the same issue.
Finding a Common Problem
Everybody has various problems in their life, or they may have a collective problem. For example, before the introduction of on-demand taxi app solution, passengers had a hard time finding a taxi and vice versa. Hence, an on-demand app solution was developed for travelers. Similarly, the grocery mobile app can target millennials or working women to order grocery online.
Identifying Users of the On-demand App Service
There are various people who are the part of the service, such as the customer demanding the service or product, the service provider or the owner, and the middleman delivering the service or the product. For instance, in the Food delivery business, there is the restaurant, the delivery person, and the customer. Hence, the food delivery app needs to be divided into three parts including an app for the owner, the delivery person, and customer. Meanwhile, in the food apps like Swiggy, or Zomato, the app for admin is also developed to manage different restaurants on the common platform.
Defining Set of Features for Each User
Once the users of the mobile app are finalized, it is important to decide on the set of features for users. The features in the app for each user is different. As the features for customers in the app are different from the features for the owner. Features in the on-demand app are decided on the basis of the user using the app. For example, a customer mobile app feature can include real-time tracking, payment system, push notification, help, and support, reviews, and ratings.
Meanwhile, the app for the service provider can include features such as selecting the availability, option to start and end the service, push notification, option to accept and reject the service, track the earnings, and provide discounts and offers.
Majority of the service providers are entering into a contract with the on-demand app development company India to get their app developed at an affordable rate. Most of the startups are using mobile apps to provide services and products to compete in the market. The on-demand apps have also found to be adding value to the business and boosting the revenue.