Newslink: White Whiskey An Alternative That Is Worth It

Recently a sip of white whiskey invigorated me. I noticed that it was as much drinkable as a standard brown colored whiskey. Why does this colorless distilled spirit support such a success story ?

https://thewhiskeywash.com/whiskey-styles/american-whiskey/white-whiskey-an-alternative-that-is-worth-it/