As a robust ecommerce platform, Magento accelerates custom ecommerce application development by providing a flexible shopping cart system and tools for digital marketing, search engine optimization, and catalogue management. The themes and plug-ins provided by Magento make it easier for enterprises to scale their web stores and enhance customer experience. An enterprise also has option to choose from various editions of Magento - enterprise, business intelligence, community, shipping, order management, social and commerce - according to its needs and budget.