Kindness Matters is a movement created to spread kindness across the planet.
If you visit their website you get a visual demonstration of what areas they intend to focus on in society.
Families
Schools
Internet.
I think this is a good approach because these are the main places where our morals, character and values are created.
(Besides our places of worship, but we don’t all attend places of worship.)
Their mission statement is copied here;
Kindness Matters is a movement of people who believe that everything we say and do makes a difference. Moment-to-moment, we can always choose kindness toward ourselves and others. We are on a mission to create content that children, parents, and educators can use to cultivate a culture of kindness at home, at school, in our communities, and online.<
Learn more here: http://www.kindnessmatters.net