Hi people,
just to showcase soon to be released marketing platform; Beyond Seen Screen.
It makes any video, on any screen interactive. You as end user, viewer get opportunity to engage what you are watching. Check out some user cases on www.beyondseenscreen.com
It will be possible to watch any trailer for #StarWars Example: #LastJedi
Check how it looks out: 
With the click of the button you can buy ticket for it, access special videos, promotions, sweepstakes, to get to know your heroes, access merchandise, AR, VR, starting of another app...