Ethos, Logos and Pathos, or rhetorics, are modes of persuasion first stated by the Greek philosopher Aristotle. Basically, it is the study of speech to understand how much weight it carries - by relating to the listener, by showing them proof or by merely imposing the personality of the speaker. The usage of ethos, logos and pathos are practically endless. Here we discuss how a digital marketer or a content writer, who is just starting out, can utilize them to upgrade their copies.