Aramis is a division of Estee Lauder which was launched in 1964 to focus specifically on fragrances and grooming products for men. Named after a character in the Alexandre Dumas classic, “The Three Musketeers”, the original Aramis men’s cologne was launched simultaneously with the brand and was intended to be a high end fragrance marketed to the mature and wealthy set. Aramis 900, Aramis Devin and JHL were also of the same .
