With the new year, the fast food company Burger King is cleaning up its act: The company is changing its logo from February - after 22 years. In the coming months and years, the previous logo will then be changed in all Burger King branches around the world, on all packaging and the uniform.
For die-hard burger fans, it will remind them of the logo the chain wore from 1969 to 1999: a simple "Burger King" lettering between two halves of a bun.
But it is not only the logo that is to change: In future, the group also wants to do without preservatives, flavour enhancers and artificial flavours in its fast food. This new strategy is also to be underlined by the new brand identity, according to the company.
The burger company also wants to serve more meatless food, and focus more on delivery. "The 2020s will be a decade of change for Burger King," said Cornelius Everke, managing director of Burger King Germany.