In my last post I have written about the Language of Content. Today I want to write a bit about the reputation economy.

Way back in 2015 I read an article about the Reputation Economy. At that stage already, consumers were looking at products online before they made purchasing decisions and 90% said that they were influenced by those reviews. In addition 64% at that stage already said that their purchasing decisions were influenced by social content. 91% of recruiters check out candidates social media profiles before going further with a recruitment process.

You can read more in the article The reputation economy : Are you ready?

The reputation economy

I want to repeat a short article experiment which I had in my last article:

We instinctively know that having a good reputation makes us feel good. But the link between reputation and reward is more direct and powerful than you might think. In 2008 the National Institute for Physiological Sciences in Aichi, Japan, mapped neural responses in the brain to different rewards. One reward was financial - subjects played a card game and were rewarded with money for winning.
The second was reputational - subjects were shown a picture of their face with a positive or negative description underneath, supposedly written by their peers. When the subject’s brain was monitored it showed that the brain responded in exactly the same way to the financial reward as it did to positive reputation.

We care about our online reputation

A very interesting fact is that the younger generation care about this much more than the older generation.

We are seeing a generational shift in the perceived value and importance of an online reputation.

Important point: Make sure you build a good reputation on Steemit. This will be beneficial in the long term.

You can view the full report on the wave website

Happy Steeming!