Why Are Sharks The Only Animal to Have a Designated Week?

I know that Shark Week is super exciting(except for when Michael Phelps races a fake shark) but why are they the only animal that has a designated week. I'm fairly certain that I'd be just as intrigued if there was a week designated to Honey badgers(because they don't give a shit) or Grizzly Bears....or Ligers.

Is there a reason that exists somewhere out there on the interwebs?

Thoughts?

-JackThaR1ppir

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