Bam le wham! Purple Cow by Seth Godin!

I actually read this like two times when I borrowed it from the library. 

It's that good a marketing and business book.

If you ever feel the fear of being too different in your field, industry or art, then this book is for you. Be prepared to be motivated the fuck out when it gives you the courage to do what you love and stand out with your brand.

And here's the free bookmark I got. It's the same one I got as the last opening, but here it is again anyway, featuring Rocky.

I really highly recommend this book. It's easy to get in to and wouldn't take too much time since it's filled with substance and zero crap.